Entertainment and gaming executive with 20 years of global expertise leading and shaping marketing, business, and communications strategies, managing small and large teams, advising executives, and crafting narratives for Fortune 500 corporations and startups across multiple industries, both agency and in-house. Led the launch of some of the most acclaimed brands throughout the globe, expanding to new audiences, amplifying reach, and managing crisis while enabling people to express interests through products and brands. A passionate leader with a diverse background and heritage; a proactive and collaborative professional with an entrepreneurial spirit who uses innovative techniques and a contemporary approach to marketing, businesses, and communications to exceed goals through data and measurable metrics.
Senior executive with:
Outstanding international experience (35+ countries and 25+years) in Communications, Media and Technology (CMT) sector throughout challenging markets and business life cycle situations worldwide;
Big Data Cloud Analytics expertise, experience and value creation track record
Proven operational management and commercial skills with a strong track record of success;
Substantial business development/entrepreneurial track record;
Specialties: Commercial (numerous senior level operational commercial positions), strategy (advisor to strategic operators, hedge funds and private equity groups), financial (strategic business plan, reporting packages, BoD approval of $1B+ business cases/transaction), micro segmentation & engagement (utilizing big data to improve marketing performance), analytics (cloud based analytics utilizing Amazon Web Services), leadership (senior management roles in numerous markets worldwide for leading CMT players) and social media (websites/apps).
María-Jesús Pérez is Director of International Sales at RTVE, the public Radio and Television Corporation of Spain. She is in charge of the international distribution of TV programs, formats and channels with the aim of improving sales and recognition of RTVE’s audiovisual products around the world.
As part of her work, she led the launch of the latest international channels of RTVE, STAR in 2015 and CLAN in 2017 and the organization of the Corporation’s commercial showcases in 2018, 2019 and 2022. She is a regular participant in the main forums of the audiovisual industry, her next international appointment will be NATPE 2022, where she will present the latest fiction novelties of the company: SEQUÍA, FUERZA DE PAZ, DOS VIDAS, HIT and ANA TRAMEL.
Her work also extends to the field of international relations as a member of the Executive Committee of the INTERNATIONAL BROADCASTING ASOCIATION of EBU.
Senior Executive with training in the area of Information and Communication Technologies, with more than 35 years of professional career and more than 25 years in leadership positions. Executive Direction of strategic areas, business, technology, innovation and complex projects in the Digital Media, Telecommunications and Internet Industries; Logistics and distribution; Public administration; Retail and Corporate Services to Third Parties.
Ruben Centineo – Visual Technologies Director – TV Azteca
Public Accountant, graduated from the University of the Republic, Postgraduate in Corporate Finance from the Catholic University of Uruguay. She constantly seeks to provide business solutions to serve all levels of the organization, whether strategic, tactical or operational.
Head of Sales and Marketing at MEDIAPRO US.
In 2001, Mario co-founded wTVision in Portugal. In 2005, he set up wTVision Belgium, in 2008 wTVision Spain and wTVision Middle East, in 2010 wTVision Brazil, in 2012 wTVision India and wTVision USA and in 2016, wTVision Bolivia.
Before joining the Group, Mario was a Partner and Executive Director of Infordesporto, a Portuguese company bought by Portugal Telecom in 1999.
Degree in Physical Education and Sports.
Julian Porras takes a vision and makes it reality though sound strategy development and disciplined implementation. He instinctively sees the threads of opportunity that wind through an organization, brings them together into a coherent whole, helps others extend their thinking, and drives material business advantage. He is an inspiring leader who uses the power of storytelling to motivate others to action while at the same time is grounded in financial information to make informed business decisions. Respected as a credible figure in decision making, finding, and starting new business models, partnerships and establishing governance and internal controls, Julian earns a seat at the table wherever he seats.
Currently, as Chief Executive for OmnicomMediaGroup Latin America, the media, digital, data analytics and technology services division of publicly traded Omnicom (NYSE: OMC), one of the world’s marketing services leader, Julian oversees the operations of a $1B+ in revenue organization in 18 markets across the Latin American region and the Caribbean employing over 1,500 personnel. Under Julian’s tenure since 2010 with OmnicomMediaGroup, the Latin American region has seen revenue and profit grow consistently, while driving some of the world’s most iconic Brands through marketing communications transformation, embracing digital media technologies while leveraging data and analytics for business growth. He is now spearheading the deployment of Omnicom’s people-based, precision marketing platform, OMNI, across the Group’s media agencies, a capability that will provide a competitive advantage of a single end-to-end platform for marketing decisions. Experienced in M&A, P&L management and fiduciary responsibilities of a public company, Julian is an all rounded and proven international chief executive officer.
Previously, as Senior Vice President, Regional Managing Director for Latin America at Publicis Groupe, Julian led the multinational client operations of the publicly traded French marketing services company (NYSE: PUBY). Earlier, Julian rose through the ranks of global advertising agency Leo Burnett in his native Mexico, having worked and lived in Chicago, New York City and Santiago, Chile, throughout his 15-year career with that group prior to that company’s acquisition by Publicis Groupe.
Julian holds a B.J. from The University of Texas at Austin. He has served in several charitable boards including the Ronald McDonald Charity Homes, Unidos Somos Mas, among others.
Victor Garcia – EVP, Managing Director – Publicis Groupe
Efrain Martinez Monroy – VP of Infrastructure CTO – ETB