Agenda – Day 1 – Nextv Central America


		
		
		
		
		
		
		
		
		
		
		
		
		
		
		
		
		
		








		
		
					
				
				
		
	



















 









 












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Dataxis

Tuesday, June 29th

9:00 - 9:10 | 10 min

Welcome words

9:10 - 10:00 | 50 min
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The new OTT era of Pay TV operators

  • Hybrid cable/DTH/IPTV with OTT
  • Third party OTT integration
  • Linear OTT channels
  • Evolution of TV everywhere

10:00 - 10:30 | 30 min

Break & Networking

10:30 - 11:20 | 50 min
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Best strategies for Pay TV operators on Android TV

  • Enhanced TV apps and multiscreen strategies
  • Android TV vs RDK
  • OTT aggregation on Android TV
  • Addressable TV advertising on Android TV STBs

11:20 - 11:40 | 20 min

Break & Networking

11:40 - 12:30 | 50 min
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OTT aggregation: how to be a TV supermarket

  • OTT & D2C aggregation strategies
  • Challenges of OTT aggregation in STB
  • New OTT aggregators
  • New premium packages and upselling strategies